Dunamis Café
Over a three-month period, I launched and scaled Dunamis Café’s social media presence from zero, developing a strategic framework built around three core content pillars: coffee origin storytelling, recipe features, and community events. This structured approach strengthened brand positioning, enhanced audience engagement, and grew the account to 80 followers.
Coffee is a labour of love.
I travelled to Chinchiná, Caldas, Colombia—part of the renowned Coffee Triangle (Eje Cafetero), a region responsible for a substantial share of the country’s coffee production.
There, I captured the complete coffee journey, documenting each stage from bean cultivation and processing to its final preparation in cafés and homes worldwide. We used this content to launch the brand.
Connecting with our audience directly.
As a new coffee brand, we relied on events to promote and showcase the brand. We used this as an opportunity to capture content for socials and connect with our audiences directly.
The Versatility of Coffee.
Coffee is a highly versatile product with applications ranging from beverages to desserts and baked goods. Creating and sharing recipe-based content was a central pillar of our social media strategy, designed to highlight product versatility, inspire consumption occasions, and drive audience engagement.
