Professional Background
My name is Melissa Zuleta Jiménez.
You will find my previous professional experiences, community engagement and my educational background in this section.
My curriculum vitae is available to download at the bottom of this page.
Professional Experiences
August 2023 - Present
Digital Content Coordinator at King's University College
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Manage King's social media accounts (FB, IG, LI, TT) through a social management platform (HeyOrca), and natively by network.
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Create and edit content (taking photos and videos during institutional events) and use editing tools such as Adobe Creative Suite, Canva, and CapCut.
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Connect with King's audiences via direct messages and comments and craft responses that align with King's values.
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Analyze and develop monthly reports on social media performance to maximize results.
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Develop and execute communication plans, develop clear and compelling content, and provide guidance on delivery options.
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Manage our department's work-study students and interns by providing onboarding, mentorship, assigning tasks, assessing their work and providing feedback as needed.
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Deliver creative briefings, coordinate and execute communications plans, and present to various senior leadership.
October 2021 - July 2023
Social Media Coordinator at TMD
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Manage social media accounts for multiple clients across various channels (FB, IG, LI, TT, TW) through the use of social management platforms like Falcon, Agora, Hootsuite, and Clarabridge, as well as natively by network.
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Connect with clients' audiences and monitor their social media presence on a daily basis.
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Analyze and develop monthly & quarterly reports on social media performance to maximize results.
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Establish alignment between brand strategy, customer insights, digital experience, and external partners.
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Strategically plan, draft copy and develop assets for client social media accounts.
August 2021 - October 2021
Public Relations Coordinator at TMD
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Developed compelling pitches to secure media and online coverage and interviews for our clients.
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Compiled and analyzed metrics to report on social media performance for VPs and internal stakeholders.
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Planned and executed a social media schedule to promote TMD's On The Record company podcast as a way to earn media opportunities.
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Devised effective social media content and crafted compelling copy for TMD's social media platforms.
Expertise & Skills
Copywriting
Social Media Strategies
Graphic Design
Content Creation
Community Management
Community Engagement
Board Member at Heart-Links | Lazos de Corazón
Community Engagement Committee member. Assisted with the social media strategy to attract sponsors and donors and promote Heart-Link's annual "Share the Love" event.
June 2021 - March 2022
Board Member at LYAC
December 2015 - October 2016
Active member on the Board of Directors at LYAC. Thoughtfully considered and voted on executive decisions regarding the future of the organization.
Youth Councillor at LYAC
May 2014 - April 2015
Represented the community as a Youth Counsellor. Met with community members and city leaders to gain a better understanding of the issues affecting youth in London. Organized the White Oaks Ball Basketball tournament.
Educational Background
Graduate Certificate in PR & Corporate Communications
Fanshawe College
January 2021 - August 2021
Master of Arts in International Conflict Studies
King's College London (UK)
September 2016 - January 2018
Bachelor of Arts (Honours) in Political Science & French Studies
Western University
September 2010 - April 2014
Academic Exchange
SciencesPo Lille (France)
January 2013 - May 2013